Brief

We partnered with NQ64 on the launch of their second Manchester venue launch on Peter Street.

What we did

We created a ‘First Look’ video of the new location as well as a competition on Instagram to both create buzz for the new venue and significantly grow NQ64’s following on Instagram so they could promote their new opening to a larger audience.

We posted the ‘First Look’ video across all of our socials before any other media in Greater Manchester in order to maximise the reach and engagement of the post and put it in front of as many eyes as possible ahead of its opening day on Monday 21 June.

The competition on Instagram, in the form of a huge giveaway by NQ64, was a huge success and helped grow their following by over 5,000 new people.

Example content

Results

Video views: 100,000+

Engagement and interactions: 40,000+

People reached: 400,000+

*statistics up to date as of June 18, 2021