Brief

We partnered with legends of the drinks world Hooch in order to help raise awareness for their new spirits range across the North West and England.

What we did

Through the use of informative editorial content aimed at educating people on the new Hooch range, and instructional ‘how to’ videos on how to make various cocktails using said spirits, we executed a range of content across all of our platforms to a massive response.

The videos we created performed highly across our Facebook and Instagram accounts, and really took off on TikTok – generation over 500,000 views on TikTok alone.

With such a high engagement rate across all our platforms, and a CTA attached to all posts, this helped Hooch drive an uptick in sales through their website.

Example content

Results

Video views: 600,000+

Engagement: 20,000+

People reached: 1M+

*statistics up to date as of June 21, 2021