Brief

Manchester’s historic Science & Industry Museum has been an ongoing client of ours throughout 2021. Working with their marketing department, it is our aim to consistently generate buzz, increase foot traffic and drive sales for the museum’s many exhibitions.

Most recently, we created content and drove interest for ‘Top Secret’, the museum’s flagship reopening exhibition which focuses on the world of codebreaking, ciphers and secret communications.

From Alan Turing and his team of codebreakers at Bletchley Park, to one of the most successful Soviet spy rings in Cold War Britain, to modern-day cyber-crime, Top Secret explores over a century’s worth of communications intelligence through hand-written documents, declassified files and incredible artefacts from GCHQ’s and the Science Museum Group’s historic collections.

What we did

Through the creation of various videos, including presenter-led content, editorial content and other creative activations across all of our social accounts (including Facebook, Instagram, Twitter and TikTok) we kept ‘Top Secret’ in front of our audience’s eyes for the length of its opening week and beyond.

The free-to-attend exhibition was, and remains, a huge success for Science & Industry Museum with promising signs of strong attendance for the remainder of its stay.

Example content

Results

Video views: 100,000+

Engagement and interactions: 4,500

People reached: 164,546

*statistics up to date as of June 17, 2021