Brief

We partnered with Greggs in order to raise awareness for their new Trafford Centre location.

What we did

In order to make as much noise as possible for the Greggs Trafford Centre launch, we ran a competition to find the biggest superfan of the bakery chain – who would cut the ribbon on the new store and also receive a £100 Greggs gift card.

The competition was a huge success, with hundreds of thousands of people seeing it across our social accounts while simultaneously learning about the new Greggs store opening in the Trafford Centre.

In the end, superfan Isaac convinced us that nobody loved Greggs more than him, so we took him to the shopping centre to star in our first look video of the new store and to collect his prize. It was a massive success, and a lot of fun.

Example content

Results

Video views: 100,000+

Engagement: 40,000+

People reached: 400,000+

*statistics up to date as of July 29, 2021