The world’s most visited immersive multi-sensory sensory experience, is currently touring the UK, and for their launch in Manchester, they needed us to make a noise.
Having dazzled over 8 million visitors across 70 cities worldwide, Van Gogh Alive has embarked on its ground-breaking tour of the UK.
They required us to raise awareness and drive ticket sales for its exhibition in Manchester. Nothing more, nothing less.
What we did
We provided the Van Gogh Alive experience with our full arsenal of content, from feature-writing to on-the-ground social media content, to a full scale video shoot – and lined up various types of content for each of our social media platforms ready for launch day.
Our article announcing the event hit social media before any other publisher, and instantly spread across hundreds of thousands of news feeds – which immediately drove clicks to their website and ticket sales.
After 24 hours, we analysed the statistic of our organic post, then boosted it to a desired audience, ensuring ticket sales continued on an upward trajectory for the company.
After six days we kept the fire stoked by releasing our video of the event across our social platforms, again with a focus on driving clicks and ticket sales – the video went down exceptionally well.
Video views: 100,000+
Engagement and interactions: 40,000+
People reached: 400,000+
*statistics up to date as of July 29, 2021